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Porteolas

Why I Prioritized Stewardship Before Services

Illustrated woman journaling beside a stewardship cycle of discern, clarify, communicate, steward, and prepare—making the practice ready before serving others
Before I offered services: I endeavored to understand the industries, sectors, and ecosystems.

Time invested in procurement platforms, forums, roundtables – alongside establishing internal frameworks – helped me to clarify:

    • My fit / immediate value-add
    • Capacity / bandwidth for serving others
    • Discernment for maintaining directional integrity
Visual identity:  the aesthetics I want to evoke through representing myself.
 
    • Elephant logo – a nod to both multi-cultural ‘conservation, stewardship’ symbology and Alabama
    • Color palette – laid back, beachy vibes; to diffuse anxiety that follows complexity
    • Scottish tartan – a nod to my Scottish genealogical heritage
      • Scotland’s contributions to sciences, innovation, and governance
      • Mary Somerville, the Scottish female, that inspired the first use of the term ‘scientist’
      • Two tartans (Grant Ancient and Gordon Old Ancient) aligned with my color palette – fortunately, Gordon is one of my familial clans

Communication frameworks: decision systems and archetypes easing ‘flat’ black/white storytelling and/or instructions:

    • Decision systems facilitate communicating perspectives and their competing incentives and constraints
    • Archetypes facilitate my ability to portray the collaborative efforts informing stewardship
    • SOPs – establishing standards and consistency, for if / when I decide to hire out some of the supporting activities; thereby – successful performance is reasonably possible. “What good looks like” is legible and stewardable.

Behind the scenes and analog activities: stewarding the development of myself and others:

    • Steward planner – preserving proactive posture, mitigating reactionary responses
      • Establish the immovables – annually, quarterly, monthly; setting 90, 60, 30 day reminders
      • Sketch out the months and weeks
      • Journaling on stewardship daily – this is where the reference to the dodecahedron shines
        • 3-D representation inspired by Mark Divine’s “3 spheres, 5 mountains” in his ‘The Way of the SEAL’ book
        • I created an evaluation tool to aid in my planning and development
    • SONAR – Signal Over Noise: Adaptive Reasoning
      • I’m in the early stages of ideating creating SONAR, a ‘community of practice’
Before I ask for trust:  I wanted to become a better steward.

Stewardship isn’t restraint – it’s preparation.

The time and space invested into experiencing and vetting the full scope of Porteolas’ operations, allowed me to:

    • Draw from and incorporate the spectrum of acumen I established through educational and professional developments
    • Experience first-hand what organizations are navigating and/or preparing to navigate – first applying those same disciplines to my own practice

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