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Porteolas

Before Porteolas Had a Name

Illustrated woman considering two career paths: a prescribed path and curated engagements, reflecting a shift toward systems reasoning and durable contribution

The Question:  What decision was I trying to make?

How do I further my agility in navigating a dynamically volatile workforce – where people are increasingly:

    • Commoditized
    • At risk of being obsolesced by AI
    • Designed out of traditional career paths as they age – dismissing 20+ years of accumulated experience and value-add?

 

The Temptation: What would’ve been the obvious / easy answer?

Disregard my ‘great recession’ experience:

    • Resignation of NY role preceded graduating from MS ORSA program (May’10) to return to the southeast
    • 18hr days submitting applications from May’10 – Nov’10 (7mo)
    • Nov’10 position continued to get delayed (budget stop-gaps) through spring 2011
    • In the interim, I’d landed another opportunity (Apr’11) – eleven months after graduating
    • By the time the ‘Great Recession’ hit:
      • I was in my late 20’s
      • I’d already served my country 6yrs
      • Worked FT putting myself through my BS Physics
      • Worked FT (rotating shifts) putting myself through my MS ORSA
    • You see, I wasn’t ‘simply’ a “new graduate” – I had a wealth of professional & education acumen to bring to my new team; even still – it took eleven months to attain employment, at a rate that was half of what I was “worth”
    • I’ve already seen these antics, and survived them – it’s a ‘one-and-done’ for me; to the opportunity to ‘repeat’ – I say: no thank you…

Maintain the deceptive “fiscally safe” status quo facades:

    • With a company nearing its 100th year?
    • In a recession proof industry?
    • On a newly implemented team / department / initiative?

Continue:

    • Shrinking myself to ever lower perceptions of viability (ageism)
    • Trading my future for my present; ignoring how deferring erodes my ability to establish the positioning my future self will rely on

The Consequence(s): of deferring my career positioning?

I would have less time / space to resolve:

    • My transition from ‘generalist’ to ‘specialist’
    • What AI will not be able to replicate (in the near future) that maintains / increases my viability for remaining ‘in-demand’ for the next 20+ years
    • Where and how to establish my relationships and reputation within the ecosystems I discover to be ones I desire

The Exploration: What changed as I learned more?

How the ‘soft-skills’ developed through cross-domain integrative reasoning – particularly for tradespace and traceability are my true differentiators:

    • Establishing shared understanding and single sources of truth
    • Exploring alternative technologies, processes, and procedures

I’d been developing these capabilities throughout my career.  They underpinned the success of my technical contributions.  And that – that – would be what differentiates me in the “AI-era”.

The Insight: What principles emerged?

Positioning shift – from ‘generalist’ to ‘specialist’.  My ORSA training established broad acumen across quantitative methods, project management, information systems, e-commerce, and business planning – just to name a few.  Every professional role I’ve held has drawn extensively on these capabilities.

Transitioning:

    • From the ‘prescribed path’ rooted in “NEED me to know” so I can ‘do’
    • To ‘curated’ development and engagements aligned to the career I aspire toward
    • Thereby, prioritizing fidelity to that direction over unvetted non-durable pursuits – shiny objects, trends, and/or hype

How, over my career, I’ve prioritized “form” over execution; thereby:

    • Reducing future decision latency and/or cognitive load
    • Establishing legible / durable operational readiness

The Porteolas connection: How does this influence how I work today?

Systems reasoning has been the consistent contribution across my career – and that’s why Porteolas is a systems reasoning company with:

    • A philosophy of: Integrative Reasoning
    • A purpose for: Establishing Shared Understanding
    • An intention for outcomes to facilitate: legible / agile decisions
    • Niched in tradespace and traceability

Now, I’m designing my future based on my durable contribution – curated by “Where can this way of reasoning create the most value?”

August 12, 2026

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