DATA SCIENCE
Scope: Macro
Predicts / models: Future estimates
Serves to:
• Ask the right questions
• Estimate the unknown
Supports:
• Estimating meaningful insight into the future
• Strategic decisions – in uncertainty &/or volatility
Think of: understanding your industry/market, beyond your internal data
• What predictions can be estimated from your micro
• What’s going on in – environment, politics, economics; locally, domestically, globally
Applications – supporting insights & strategy, not an exhaustive list
• Lead qualifying
• Look-alike modeling
• Next-best action
• Recommendation Engines, up lift modeling (cross/up sell)
• Demand forecasting
• Churn management
• Scenario Analysis, simulations
Free / Low-cost tools, not an exhaustive list:
• Google: Sheets, Analytics, Console Search, GTM
• MS Excel, Access
• Python
• PostgreSQL
For in-depth explorations into applications of data sciences, explore expanded and enhanced content on the ‘Resources‘ pages:
{Note: To ease your experience, pages will be linked here as content is posted.}
- Blogs
- Documentation (FAQs, How To Guides, Case Studies, & Technical References)
- Tutorials
- Tech & Gear
