DATA ANALYTICS
Scope: Micro
Draws from: Historical data
Serves to:
- Find actionable trends, in context
- Draw meaningful insights
Supports:
- Strategic decisions – in stable environments
- Data science
Think of: reporting, visual representations – based on
- Your internal data
- Customer relations – CRM
- Web metrics – Google Analytics
- Social media – metrics
- Data you’ve collected from research
- Data you’ve purchased
- Your internal data
Applications – supporting insights & strategy, not an exhaustive list
- Optimization
- Affinity baskets
- A/B testing
- Conversions
- Sentiment analysis
- Segmentation
- Churn analysis
- ROI
Free / low-cost tools, not an exhaustive list
- Google: Sheets, Analytics, Console Search, GTM
- MS Excel, Access
- Python
- PostgreSQL
For in-depth explorations into applications of data analytics, explore expanded and enhanced content on the ‘Resources‘ pages:
{Note: To ease your experience, pages will be linked here as content is posted.}
- Blogs
- Documentation (FAQs, How To Guides, Case Studies, & Technical References)
- Tutorials
- Tech & Gear
