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Information Strategy

Rewriting Your Inner Narrative: The Journey to Self-Transformation and Strategic Growth

Every business, initiative, or community endeavor begins with a story—one that reflects our inner dialogue, values, and vision. Yet, how often do we pause to examine the internal narrative that drives us? As consultants, business owners, and community leaders, it’s crucial to recognize that the story we tell ourselves often dictates the direction of our…

Sustainable Pathways: Embarking on a New Journey in Park Development

Embarking on a new journey often means rethinking familiar landscapes, including the spaces we share. Parks, green spaces, and public lands are more than just recreational outlets—they are the heart of sustainable growth and community well-being. As consultants, business owners, and decision-makers, the question isn’t whether we need these spaces, but how we can elevate…

A Catalyst for Change: Reimagining Public Lands through a Business Architect’s Lens

As National Public Lands Day approaches, it’s the perfect time to reflect on the significance of our public lands—not just as a resource for recreation and conservation but as a symbol of the intersection between strategic growth and community engagement. For Elfie, a seasoned Business Architect, it wasn’t merely the sight of a local park…

Catalysts of Change: How Data Science and Operations Research Drive Public Lands Initiatives

Every transformation begins with a spark—a moment when an opportunity becomes clear, and the path ahead reveals itself. For Squeaky, an Operations Research Analyst and Data Scientist, that moment came during National Public Lands Day (NPLD), a day when volunteers unite across the U.S. to enhance and preserve our nation’s public lands. What if the…

The Catalyst for Transformation: How Data Science Can Shape the Future of Public Lands

National Public Lands Day is a celebration of shared spaces, but it’s also a reminder of our collective responsibility to care for and shape those spaces. For consultants, small business owners, and data-driven decision-makers, this day holds the potential to look at green spaces through the lens of innovation. Like the lands we cultivate, there’s…

Catalysts for Change: Ally’s Journey into Market Research for Public Lands

In a world where urban landscapes often overshadow the beauty of nature, a significant opportunity arises on National Public Lands Day. This day not only celebrates the parks and open spaces we cherish but also serves as a catalyst for transformation. For Ally, a dedicated market researcher, this moment ignites a passion to explore the…

Catalysts for Change: Unleashing the Potential of Sustainable Park Development

National Public Lands Day (NPLD) serves as an annual reminder of the power of collective action in protecting and enhancing our natural resources. It’s not just about parks or public spaces but the intricate systems that sustain them for future generations. For business architects like Elfie, a drive toward innovation and strategic growth is intertwined…

4 Core Components of Marketing Budgets

As learned by a small startup that’s bootstrapped its establishment, using only personal post-tax dollars: Intro / backstory to this post: Porteolas is a veteran entrepreneurship initiative seeking to bridge corporate data & information strategy experience into a consulting service that eases these endeavors for small businesses. Through this evolution, I’ve learned marketing “on the…