(Port-ohh-las)
Agility For What’s Next!™
Ease Positioning Changes Under Uncertainty™
As learned by a small startup that’s bootstrapped its establishment, using only personal post-tax dollars: Intro / backstory to this post: Porteolas is a veteran entrepreneurship initiative seeking to bridge corporate data & information strategy experience into a consulting service that eases these endeavors for small businesses. Through this evolution, I’ve learned marketing “on the Read More »
Appropriated from the U.S. Navy SEAL’s formula for establishing mastery – IAPE: IDENTIFY Why example – data ripples across all parts of your business, a 3000′ view: Marketing, Advertising = Reach Marketshare, Economics = political, environmental trends Product, Service, Technology = Operations costs Pricing, Vendors, Distribution = Sales costs Staffing, Office/Facilities = Overhead Research, Read More »
