ROADMAP - STRATEGY
Summits To Success
Motivations for roadmap imagery:
Use of pentagons –
- Keeps the ‘5-sides’ of both journeys front of mind – business and customer
- The tops (triangles) mimic summits – highly anticipated events and/or ultimate goals
- notice the ‘summits’ get taller and broader
- success elevates as foundations broaden
Sights atop the summits (rather than flags) –
- evoke sense of clarity of goals and actions
- founded in purpose and intention
Business maturity and continuity – a continuous evolution journey:
1. Use-cases, as they become more varied and complex – the following four need to follow:
2. Activities – capturing data, cleaning/engineering data, reporting, automating, training
3. Capabilities – analyses, predictive modeling, automation, optimization, simulation, ML / AI,…,..
4. People – internal (talent), external (networks of capability)
5. Tech and gear – knowledge application & development / tools & equipment
Customer journey:
1. Awareness – of ‘pain-point’ or desire
2. Interest – aware of your product / service
3. Education – potential customers’ interest grows, they become more engaged
4. Decision – customers are comparing products / services, vetting out whose best for them
5. Conversion – customer has made their decision, they’re now taking actions
Breaking your years into quarters:
- Eases the feelings of being overwhelmed, daunted by the years’ goals
- Facilitates clarity & focus
- Eases adaptability to changes – internal & external
- Facilitates motivation & engagement – progress encourages momentum
Spring
Summer
Fall
Winter
Common goals / objectives:
- Revenue growth
- Cost reduction
- Customer acquisition / retention
- Product development
- Employee development / retention
- Brand awareness
- Market expansion
- Website traffic
- Social media engagement
- Operational efficiency – optimization, automation, outsourcing,…
- Customer feedback
- Team building
- Innovation
